Mary Kay will be honored at Pratt Institute’s 2014 Art of Packaging Award Gala for its outstanding commitment to package design. The gala benefits the Marc Rosen Scholarship and Education Fund for Packaging by Design at Pratt Institute, which provides scholarships to masters-level students looking to pursue careers in cosmetics and packaging design. In celebration of this honor, Mary Kay is excited to share its innovation in product design technology. What began in a tiny store in the heart of Texas with nine products, five color cosmetic palette and four-step skin care regimen, Mary Kay now offers more than 200 premium color cosmetics, skin care, fragrance, body, sun and men’s products.
· In
fact, in 2013 alone, more than 3 million compacts and more than 19.4 million
lipsticks were sold. For more than five decades, Mary Kay has led the way in
giving women what they crave. Always committed to evolving to meet
women’s changing beauty needs, the company is constantly redesigning and
modernizing to help ensure every detail of its products and packaging are
relevant and contemporary.
One facet of ensuring products stand-out is the packaging itself. Mary Kay excels in this category, typically sketching out approximately five to eight different concepts during the design phase to help ensure packaging is not only attractive and ergonomic, but the ideal delivery system for the product. Through all the milestones, one constant has remained: innovation. This is especially evident with two very recent and unique designs:Mary Kay® True Dimensions™ Lipstick The distinctive trim-line design of Mary Kay® True Dimensions™ Lipstick was developed to create a lipstick that would modernize the application experience. The same “clicking cradle” technology was used for the MK Men’s True Original™ Cologne Spray, with the whole cap doubling as a case. The attractive, yet functional, design was intended to be more durable and “gadgety,” essentially helping protect it from leakage or breakage.
“Each year, when choosing an honoree for The Art of Packaging
Award Gala, an emphasis is placed on brands that excel at incorporating
creativity, aesthetics, sustainability and functionality in their packaging
design,” said Marc Rosen, who teaches the world’s only course on cosmetics and
packaging design at Pratt Institute and is president and CEO of Marc Rosen
Associates. “When Mary Kay was selected as honoree for the 25th
anniversary of The Art of Packaging Award Gala, it was for these reasons and
more. Mary Kay, over its rich history, has been a symbol of high design and
luxury aesthetics. The company empowers the consumer through the idea that ‘One
Woman Can’ make a significant impact and transform the lives of
others. The commitment to ‘The Art of Packaging’ and its customers made
Mary Kay the perfect choice.” One facet of ensuring products stand-out is the packaging itself. Mary Kay excels in this category, typically sketching out approximately five to eight different concepts during the design phase to help ensure packaging is not only attractive and ergonomic, but the ideal delivery system for the product. Through all the milestones, one constant has remained: innovation. This is especially evident with two very recent and unique designs:Mary Kay® True Dimensions™ Lipstick The distinctive trim-line design of Mary Kay® True Dimensions™ Lipstick was developed to create a lipstick that would modernize the application experience. The same “clicking cradle” technology was used for the MK Men’s True Original™ Cologne Spray, with the whole cap doubling as a case. The attractive, yet functional, design was intended to be more durable and “gadgety,” essentially helping protect it from leakage or breakage.
"The Art of Packaging Award is presented annually to a company that has excelled in the art form of package design,” said Sheryl Adkins-Green, chief marketing officer of Mary Kay. “Mary Kay is honored to earn this prestigious award from Pratt Institute. We are motivated to continue in our path of excellence in modern design and helping women discover what they love about Mary Kay.” The 2014 Art of Packaging Award Gala will be held on May 6, 2014 at a private club in New York, with Sheryl Adkins-Green, chief marketing officer for Mary Kay Inc., accepting the award. Tickets to the gala are available for purchase by calling 212.925.2507.
About Mary Kay: Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3.5 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what you love by connecting with a Mary Kay Independent Beauty Consultant in your area at marykay.com
Two lucky Frugal & Fabulous readers will win two Mary Kay True Dimensions Lipsticks! Please enter using the rafflecopter below: a Rafflecopter giveaway
35 gave me some sugar:
I like MK mascara and the Nurishine Lip Gloss.
I'd like to try the Mineral Cheek Color
RC - Christina Foley
I'd like to try the Satin Lips lip mask.
I like all their mascara
Anything & everything, I would love a make over ;)
They have great lotion for my cracked hands!
I haven't used Mary Kay in a while, but I've heard good stuff about their makeup! I have a friend who used to work with MK and her makeup was always flawless. I'd like to try their foundation.
I love their satin hands set
I love their eye shadows!
I love Mary Kay's mascara.
My mom always used their satin hands and now I love using it too! Especially during the harsh winter months...
I would like to try the Nurishine Lip Gloss.
I'd like to try their mascara!
I love the Mary Kay Satin Hands.
I like their eye make up remover
I like the mascara!
Their Eye Makeup Remover is by far the best out there!
I love Mary Kay mascara!
One of their really light pale pink lipsticks would be nice to try.
I'd like to try the TimeWise Miracle Set.
I love the true dimensions in firecracker!
I like their TimeWise Matt Wear Liquid Foundation.
Their cc cream sounds intriguing!
I like their time wise and foundation primer.
My Favorite MK Product is there eye primer, I've always wanted to try the Brow Gel or the Lash & Eyebrow Serum.
i would like to try the mary kay Pink Chérie lipstick.
huge fan of the eye makeup remover!!
I like their nail polish
I would like to try the lipstick.
I love the foundation and eye make up remover
I would like to try the Lemon Parfait Pedicure Collection, thanks!
kimberlybreid at hotmail dot com
love to try a foundation mine always makes my skin dry out and flake too
I'd love to try the Mary Kay® Botanical Effects® Hydrate Formula 2 .
Jennifer Vix / @vixandjp
My Favorite MK Product is the Lash Love Mascara and Nourishine Plus Lip Gloss, but I've always wanted to try the MK CC Cream because it's new and I've also desired to try their lip primer to make any lip product last longer on my lips.
love true dimension lipsticks.
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